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What Are QR codes?

A QR (quick response) code is a type of two-dimensional barcode like the one shown below. First designed for the automotive industry, they are now being used in many different industries and applications. QR codes contain more embedded information than traditional bar codes, and they can be quickly and reliably scanned. Although trademarked, the use of QR codes is free of any licenses.

QR codes can store information a company wishes to use and may appear in newspapers, magazines, advertisements, signs, business cards or on almost any item about which users might need information. Smartphones with a camera, like the iPhone® and AndroidTM, can download a QR reader app. Scanning a QR code can display text, contact information, connect to a wireless network or open a web page in the phone’s browser.

A Word of Caution
While QR codes may be beneficial to businesses and consumers, there may also be opportunities for malicious use that could put a computer’s contents and user’s privacy at risk. QR codes with bad intent can easily be created and affixed over legitimate QR codes. Risks include linking to dangerous web sites, enabling the microphone/camera/GPS and access to sensitive data like passwords, files, contacts and transactions.

While QR codes are relatively new, their use is expanding in the U.S. and around the world, especially as the use of smartphones grows. St. Mary’s Bank will begin to deploy QR codes in some of its communications. Scan the QR code shown here and discover how it can be used.

Win a Digital Picture Frame

Use a QR scanner with your smartphone to check out this QR code. If you don’t already have an app on your phone, go to the appropriate app store and download. Scan the image and enter your name for a chance to win.

If you don’t have a smartphone but would like to enter the contest, click here and submit your name.

See the web site for terms and conditions.





This publication does not constitute legal, accounting or other professional advice. Although it is intended to be accurate, neither the publisher nor any other party assumes liability for loss or damage due to reliance on this material. Images may be from one or more of these sources: ©Thinkstock, ©iStock, ©Fotolia.
©2012 BlueSpire Strategic Marketing l bluespiremarketing.com
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